RIOTX
ARCANE
Brief
I had the pleasure of directing RiotX Arcane, a month-long event that unified all Riot games into an immersive 3D city with evolving storylines, engaging minigames, and interactive characters. This celebration significantly boosted engagement and positive sentiment across all games, offering fans a unique, unified gaming adventure.
Role
Experience Director
Responsibilities
- Creative direction
- Art direction
- Concept design
- Team lead
- Pipeline design
Client
RIOT Games
Type
Browser experience
Year
2022
Awards & Mentions
- FWA – Top 100
- FWA – Site of the day
- Awwwards – Honorable Mention
- CSS Awards:
- Innovation
- UI Deisgn
- UX Design
Link to Project
A passion project
Directing the Riot x Arcane immersive experience and merging all the Riot IPs into one seamless experience was nothing short of a happy heart attack.
RiotX Arcane Trailer
Challenge
Riot Games wanted to build a massive event hub for the Riot Arcane event, a month-long experience to celebrate the launch of Riot’s first animated series, Arcane.
In Q4 of 2021, the release of Arcane — an animated television series set in the League of Legends universe, would mark Riot’s expansion into the film and entertainment space. This was a big moment and Riot was looking to leverage this launch to elevate player perceptions around their IP, games and sports with a total ecosystem that weaved all of Riots products together.
Solution
We designed and produced an entire city with various unique districts in WebGL as an immersive in-browser 3D experience for the RIOT fans to explore and interact with. Evolving over time, players embarked on a narrative adventure and solved missions to earn in-game rewards.
Results
RiotXArcane was initially projected for 600k visitors, but surpassed all expectations, attracting over 9 million unique visitors(!) With an whopping 5.30-minute average time spent, the engagement far exceeded projections, highlighting the global impact and resonance of this awesome thing we built for half a year. I highly regard this project as a perfect example of the power of digital storytelling and interactive experiences.