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Brief

I had the pleasure of directing RiotX Arcane, a month-long event that unified all Riot games into an immersive 3D city with evolving storylines, engaging minigames, and interactive characters. This celebration significantly boosted engagement and positive sentiment across all games, offering fans a unique, unified gaming adventure.

Role

Experience Director

Responsibilities
  • Creative direction
  • Art direction
  • Concept design
  • Team lead
  • Pipeline design
Client

RIOT Games

Type

Browser experience

Year

2022

Awards & Mentions
  • FWA – Top 100
  • FWA – Site of the day
  • Awwwards – Honorable Mention
  • CSS Awards:
    • Innovation
    • UI Deisgn
    • UX Design
Link to Project
A passion project

Directing the Riot x Arcane immersive experience and merging all the Riot IPs into one seamless experience was nothing short of a happy heart attack.

RiotX Arcane Trailer
Image Gallery
Case: Challenge

Riot Games wanted to build a massive event hub for the Riot Arcane event, a month-long experience to celebrate the launch of Riot’s first animated series, Arcane.

In Q4 of 2021, the release of Arcane — an animated television series set in the League of Legends universe, would mark Riot’s expansion into the film and entertainment space.  This was a big moment and Riot was looking to leverage this launch to elevate player perceptions around their IP, games and sports with a total ecosystem that weaved all of Riots products together.

Case: Solution

We designed and produced an entire city with various unique districts in WebGL as an immersive in-browser 3D experience for the RIOT fans to explore and interact with. Evolving over time, players embarked on a narrative adventure and solved missions to earn in-game rewards.

RiotX Arcane Trailer