SPOTIFY 

SPOTIFY 

SPOTIFY 

SPOTIFY 

SPOTIFY 

SPOTIFY 

SPOTIFY 

This was so much fun to produce! A celebration of Spotify’s U.S. launch through a promo video—a happy fusion of dynamic illustrations and lively text animations, all bouncing along to an irresistibly stompy tune by Tobias Norberg. This creation was a great little journey, brought to life with the help from a couple of brilliant clients and illustrators. It’s not just a video; it’s an invitation to the joy of music discovery. Come along and feel the beat with the moustached drummer man!

MY RESPONSIBILITIES:
⌁ Direction
⌁ Production design
⌁ Animation + Editing
⌁ Post production + Delivery

THE VIDEO 

THE VIDEO 

THE VIDEO 

THE VIDEO 

THE VIDEO 

THE VIDEO 

THE VIDEO 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

PROJECT BREAKDOWN 

HERE’S HOW IT WENT DOWN

Crafting an explainer video for Spotify was a unique journey blending simplicity, fun, and rhythm. Here’s how it unfolded:

  • Client Ask: Spotify sought an engaging explainer video that captured their essence. The brief: dynamic, unique, and authentically Spotify.
  • Script Development: We crafted a script that conveyed Spotify’s key messages with creative flair, aiming for a smooth narrative akin to a jazz melody.
  • Storyboarding: Sketching out a storyboard helped visualize the rhythmical journey we envisioned, syncing seamlessly with a custom big band jazz tune.
  • Animatic Creation: A rough animatic, synced with our jazz track, fine-tuned pacing and transitions for a fluid viewing experience.
  • Illustration: Talented illustrators brought our storyboard to life with simplistic yet striking visuals, reflecting Spotify’s energy and vibe.
  • Animation: Each beat of the jazz tune was choreographed with on-screen movement, creating a visual dance that flowed with the music.
  • Editing: Meticulous editing ensured a seamless blend of animation, messaging, and music, delivering an unforgettable experience.
  • Delivery: The final video was a symphony of visuals and sound, showcasing Spotify’s essence through joyful illustrations and rhythmic storytelling.

From start to finish, this project epitomized creative collaboration, culminating in a memorable expression of Spotify’s identity.