SAS ·
LIVERY TEASE
Art direction for artwork to be used in the new SAS livery launch of 2022
SCANDINAVIAN AIRLINES
BOLD // 2022
SHOW DON’T TELL
Art direction of campaign visuals for the SAS livery reveal, aiming to capture the feeling of cold, misty Nordic mornings right at the moment of departure toward warmer, unknown destinations. The imagery was designed to evoke both the stark beauty of the North and the anticipation of escape.
DISCIPLINES
- ART DIRECTION
- ADVISORY
CREDITS
- Client: Scandinavian Airlines
- Agency: BOLD // NK
